SALE EVENT: Annual RAY-BAN, Branded Eyewear SALE 2012

Dolce & Gabbana Matt Silk

PRESS RELEASE

"Matt-Silk" is the new eyewear collection from Dolce&Gabbana for 2012. Inspired by the enthusiastic energy of the 50's, the powdery colors and classic shapes of the collection explore a fresh glamour romance: taupe, cherry red, cerulean sky, lipstick pink, mother earth brown and jet black are her color choices for a spontaneous yet confident look.

Gracefully but surely, the new collection is a love story between retro grace and fashionable modern times, with an unmistakable touch of Italian spirit. The oversize papillon shape is a tribute to the sexy cat eye styles of the past while the bold and confident look of the optical pair is screaming a new sensuality.

For PR information:

Branded Lifestyle Inc.
www.bli.com.ph
+63 2 8167777



élégant mademoiselle

Paris,

A woman, a man,

A declaration of love,

Mademoiselle Ricci,

A pink bouquet,

A perfume of ever-lasting love,

An ode to modern romance,

A romantic comedy

Signed by Nina Ricci

For PR information, contact:

Pilar Alaisa C. Dolina

Brand Manager
09178273061
pilar@prestige.com.ph

Baby Carnival Bazaar to be held in Makati

A one-of-a-kind bazaar featuring online mommy and daddy sellers will be held in Makati’s Filipinas Heritage Library on November 9, 2012.

 
Makati, Philippines /Mommy Sellers Events Management / (Oct. 20, 2012) – Mommy Sellers Events Management is proud to present “Baby Carnival: A Pre-Christmas Bazaar by Online Mommy Sellers”.  The bazaar will be held at Filipinas Heritage Library , Ayala Triangle corner Makati Avenue on Friday, November 9, 2012 from 4pm to 10pm.
 
This unique event offers entrepreneurship opportunities to mommies and daddies who are focused on selling brand new and pre-loved baby items. It aims to be a venue for crafters and work-at-home parents to network, meet other sellers and offer their products with the lowest-cost rent for higher returns.  The target market is composed of practical parents who work in and around the Makati Business District.
 
Tickets will be sold at P100 during the event to buy gifts (books and toys) to be donated to charity. As part of the gift drive, old toys and books may also be exchanged for entrance passes.
 
There are over 25 concessionaires joining the event with items ranging from pre-loved clothes and toys to brand new items like breastfeeding covers, cloth and disposable diapers, books, feeding bottles, hair accessories and more. Service providers such as photo studio for babies and event styling providers will be exhibiting as well. There will also be food concessionaires where snacks, meals and drinks can be bought.
 
The event will also feature activity booths such as face painting, balloon darts, costume fitting and photobooth and free cotton candy for kids. Baby Carnival is sponsored by Tiny Buds, Medela Moms, Ton of Fun, Jellybean’s Costume Closet and Make Believe Productions.
 
For more information, please visit our website: www.bazaarphilippines.com or visit our Facebook Page : http://www.facebook.com/BabyBazaarsatFHL

 

About Mommy Sellers Events Management

Mommy Sellers Events Management is a mom-owned company specializing in events for babies and toddlers. Although fairly new in the bazaar business, the brains behind the organization has a long-standing tenure in organizing events for the hospitality industry. The main goal of the company is to help out other parents enter the world of entrepreneurship by going beyond online selling into interfacing with actual clients. 

Contact Details:

Jade-Ceres Dolor
Event Organizer
09162475704 / 09228852339 / 3411471
violetdolor@gmail.com

75 Legendary Years of Ray-Ban

PRESS RELEASE 

Manila (Philippines), September 2012 – leading eyewear brand Ray-Ban is celebrating its 75th anniversary through its Ray-Ban Legends communication campaign. Branded Lifestyle, Inc.,
exclusive distributor of Ray-Ban in the Philippines is spearheading initiatives that highlight the commemoration of Ray-Ban’s 75 remarkable years in the industry – from its historically relevant beginnings to its iconic status at the present.

Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot
by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per
decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-
Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).

“My first pair of sunglasses were Ray-Bans. I used to borrow my older brother’s gold-rimmed aviators with the green lenses, not always with his permission, and I suddenly became the coolest 13
year-old in Texas. So when they approached me to shoot the 75th anniversary campaign, it seemed like the ultimate creative dream, especially since I had lived through a couple of those decades” says
Mark Seliger.

“It was one of those opportunities that doesn’t come around too often, and I really enjoyed being a part of the creative team. Our Creative Director Erik Vervroegen proposed scenarios that were photographic, iconic, controversial and fun, and it seemed like the perfect fit for what I do and what the Ray-Ban brand represents” continues Mark Seliger.

The result is an extraordinary gallery of powerful images that span an era, while capturing specific
moments in time. In keeping with the Never Hide spirit, the seven figures unconsciously broke through barriers; their eyes were open while the world’s were closed.

A group of pilots, the Blue Devils, in the 1930s; a writer’s “relationship” in the heart of America in the 1940s; a singer-songwriter who worked with Elvis Presley in the 1950s; an English socialite in the 1960s; a boy and girl falling in love during a protest in the 1970s; the nightlife of three girls in the 1980s, and a courageous rapper in the 1990s.

The Hero Products

Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear. Ray-ban debuted in 1937 with the Aviator model created for American Air Force pilots.

Unaffected by the conceptual transience of fashion, Ray-Ban immediately made a name for itself,
thanks to the absolute quality and authenticity of its eyewear, now more “modern” than ever and worn by countless movie celebrities and trendsetters all over the world.

For 2012 and Ray-Ban’s 75th anniversary, the hero products are the Ray-Ban Aviator in its different shapes, with new original details and unique heritage lens – the Ambermatic, and the modernized classic, pairing flair and style with technology and convenience – the Folding Aviator.



The Ambermatic.

Original Ray-Ban Ambermatic lens from 1978 are reintroduced for the first time into the Ray-Ban Collection. These lenses adjust both color and density for light and weather conditions. Under overcast skies, they are light to medium shade of amber/brown to cut through haze; it improves contrast and sharpens details.

They are also premier sports lens that adjusts from light amber/brown to dark gray/brown to meet
changing weather and glare conditions. They always retain high contrast features, also best for driving on overcast days.

The Folding Aviator. 

The Aviator was the first model launched by Ray-Ban which proved to be a success in the market. Over time, it has become one of Ray-Ban’s icons and best-sellers and the most imitated sunglasses in the world. It would be recognized as an American design classic.

Combining tradition and innovation, Ray-Ban has come up with the Folding Aviator, the same technology applied previously to the Ray-Ban Folding Wayfarers. The Ray-Ban Folding Aviator will have a limited gold plated edition available in December this year. This is an Aviator you can flaunt and bring with you everywhere you go.

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For press information, contact:
Nyko Rodriguez

Rajo Laurel and SM’s Parisian and Milanos bring Japan to Manila

Rajo Laurel collaborates with SM to launch his premier collection for Milanos and second for Parisian

 

MANILA, Philippines; 25 September 2012 – World-class designer Rajo Laurel collaborates with SM homegrown footwear brands Parisian and Milanos to bring 2 exclusive collections that derives inspiration from the Japanese culture. Launched at the SMX Convention Center on 25 September 2012, the highly anticipated comeback of Rajo! for Parisian features adventurously stylish wedges, boots, flats, and heels for women while the premier Rajo! for Milanos collection introduces dapper casual and dress shoes for men.

In the world of fashion, the name Rajo Laurel is synonymous with elegant and chic couture collections that have rocked the local and international style scenes. Possessing seemingly never-ending supplies of creativity and drive, he has produced some of the most breathtaking designs from classic to trend-inspired garments. This year, Rajo turns to his recent travel to Japan to produce his exclusive shoe collections for local retail leader SM.

 “As a designer, the Japanese culture has always been a point of reference for me,” Rajo Laurel explained. “I am in love with the graphic qualities of their traditional garb, the intricate art of the obi, the deep romanticism associated with the kimono and of course the zen balance of the modern Japanese aesthetic.”

Aside from the stylish pieces, the launch event also reflected the best and most beautiful aspects of the Japanese culture. It became a visual feast for fashion lovers and art enthusiasts alike, the guests themselves having been invited to dress in their best oriental inspired ensembles.

A creative collaboration worth celebrating

This is the second time Laurel has collaborated with SM Parisian, having launched the brand’s first ever designer capsule collection for women last year.

“Having collaborated with him previously, our reason for asking Rajo to design for us again goes beyond the fact that he is a renowned designer both locally and internationally,” explains Eugene U. Saw, Vice-president of SM Department Store. “Underneath Rajo’s fun-loving personality is a hardworking, passionate, disciplined, and out-of-the-box thinker. These are the same values that have made the SM group a success today….”

The partnership this year reflects the world-renowned designer’s versatility when it comes to designing footwear for men and women. Following his design philosophy of empowerment, each piece has been meticulously created in order to bring a certain sense of confidence and assurance to the wearer.

“I feel very blessed to have been given the freedom to explore all of my ideas and bring literally a fantasy to life,” Laurel said. “The heart of the collaboration was really in the manufacturing, I wouldn’t have been able to do this without the expertise of the Parisian/Milanos group.”

The designs feature bold colors and patterns, as well as sleek lines and curves made of satin, suede, and leather. For the fun loving girl looking for the perfect pair for a night out with her friends, Rajo! for Parisian’s line of heels and wedges would be the perfect way to go. For the laid back and casual fashionista, the collection also has metallic flats and suede shoes.

For the confident guy on the go, Rajo! for Milanos’ collection showcases casual and dress shoes made of leather and suede with metallic accents and embroidery.

“Women tend to favor trends when it comes to footwear, whereas men tend to go for a classic look with an emphasis on quality.” Laurel explained. “These were some of the things I took into consideration in designing the lines for both Parisian and Milanos. From a global perspective, more and more options are being available. I feel like I managed to toe the line between tempering the classic shapes with just the right amount of edge.”

The collections were featured on the runway in a memorable show featuring male models dressed as neo-samurais and female models dressed as modern geishas. The shoes were displayed as works of art amidst a bright and colorful backdrop reminiscent of the Harajuku District in Japan.

“We’ve decided to make our Parisian and Milanos collections in 20 stores nationwide as opposed to only 7 stores last year,” says Saw. “We wanted to make it more accessible to our customers. Last year’s collaboration saw our Parisian brand scale to new heights, and this year, we’re taking it up a notch with both Parisian and Milanos.”

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About SM Shoes and Bags

Rajo! for Parisian and Milanos are available in the following SM Department Stores nationwide: SM Mall of Asia
SM North Edsa, SM Makati, SM Megamall, SM Cubao, SM San Lazaro, SM Manila, SM Fairview, SM Las Piñas, SM Bacoor, SM Dasmariñas, SM Lucena, SM Lipa, SM Baguio, SM Pampanga, SM Clark, SM Marilao, SM Cebu, SM Lanang, and SM Mandurriao. Avail of Rajo! for Parisian shoes at Php 999 – 2499 and Rajo! for Milanos shoes at Php 1299 – 2000. For more information, visit the official Facebook pages of SM Parisian (https://www.facebook.com/ParisianShoesAndBags) and SM Milanos (http://www.facebook.com/MilanosShoes) or follow @SMParisian and @SMMilanosShoes on Twitter.

SHADES UP! MAUI JIM HAS ARRIVED IN MANILA

The maker of premier sunglasses treats the country to a new vision of color

Maui Jim is finally in the Philippines

From one sunny shore to another—Hawaii’s game-changing eyewear brand has finally docked in the bright bays of the Philippines. For more than 30 years, Maui Jim has produced sunglasses that are impeccably made, scientifically engineered, and most of all, impressively structured beyond the standards expected from a normal pair of shades.

Why should the brand be so relevant in our country? The sweltering heat and blinding sunlight that hits Manila on a daily basis may take a serious toll on eye health, and most are oblivious to this fact, even more so that sunglasses should serve more than a mere fashion accessory. Maui Jim’s trademark PolarizedPlus® and PolarizedPlus®2 multilayered lens technologies ensure optimum protection from the sun’s harmful rays through 100% elimination of glare and UV light, additionally possessing waterproof, anti-greasing and anti-smudging properties to boot. Maui Jim really takes its lenses seriously.

The brand’s color properties are also nothing short of brilliant. Maui Jim goes where no eyewear brand has gone before—it has the ability to enhance color, upgrade clarity and limit the amount of distortion that comes from wearing glasses. Color reception is highly boosted and those sporting the glasses are assured of vivid, striking and lively colors, allowing easy transmittal of light and visibility for even the grittiest of details. This truly revolutionary composition is worthy of attention from the Filipino audience, who are avid lovers of color and whose vibrance is exuded in all forms.


Bringing its A-game with Maui Jim Sport



As its opening salvo to the market, Maui Jim introduces its MJ Sport Collection – MJ402 02 & MJ412 02, combining the brand’s trademark superior quality while ensuring maximum durability, perfect for people with highly active lifestyles. One defining characteristic is its unique CLEARSHELL® scratch resistant coating, allowing users to rough it up and do high-impact activities without fear of damage. Its lightweight lens also makes for extreme, on-the-go movement done with ease, comfort, and style.



Speaking of style, the MJ Sport Collection definitely is not lacking in the looks department. Its classic shape and dark lens shade exude masculinity to the core, and its simple finish complements every look possible, from a dapper formal suit, casual button-down and denim, laidback board shorts and flip flops, and of course, sporty jerseys and gym outfits of all kinds­—loose basketball jerseys, fitted baseball t-shirts, preppy golf gear, even skin-tight swimming trunks. With Maui Jim, style is never compromised for function.


The Journey of a Top Brand

By any estimation, Maui Jim is definitely one of the fastest-growing eyewear companies in the world. Conceived in the early 1980’s, the promise of a groundbreaking pair of sunglasses with optimum UV protection—while keeping the lively, livid colors of the Hawaiian tropics in clear sight—proved something truly spectacular, so it was no surprise that the brand was acquired by Hester Enterprises in 1991.

The company then tapped RLI Vision Corporation to distribute the brand as demands have started to exponentially grow. In 1996, when Maui Jim was established as a bonafide corporation, the company was able to extend the range of their market reach and tap various markets around the world. What started as a brand with only 7 different sunglass types has literally expanded its product range tenfold, with over 70 styles, 200 stock-keeping units, keeping its title as one of the best polarized sunglasses manufacturer in the globe. Now that Maui Jim has finally arrived, we can only expect those numbers to keep getting better.

Maui Jim is truly a champion of brilliance and excellence—an eyewear brand that definitely should not be left in the dark.

Maui Jim is exclusively distributed by Branded Lifestyle, Inc. and available in the following stores: L.S. Pascual Rockwell, L.S. Pascual Shangri-la Mall, ADORA, Sarabia Rockwell Powerplant and Rustan's Shangri-la Mall.

For more information, contact:

Paula P. Guevarra | Asst. Marketing Manager
Marketing & Communications Division
Branded Lifestyle, Inc.
E: paula.guevarra@bli.com.ph